Levi Roots

Charismatic Sauce-man and Entrepreneur, Levi Roots first shot to fame on BBC2’s Dragon’s Den in 2007, when defying the odds with his spirited Reggae Reggae Sauce song, he charmed dragons Peter Jones and Richard Farleigh into investment in his tangy homemade Reggae Reggae Sauce. With a speedy launch at Sainsbury’s only a few weeks later, the sauce flew off the shelves, outselling even Heinz Tomato Ketchup and it’s been a whirlwind ever since.

What many people do not know is that Levi Roots is an established Reggae singer, label pioneer, MC and producer with a number of solo albums under his belt, as well as credits for album productions going back to the early 80’s. 

The Dragon slaying creator of ‘Reggae Reggae Sauce’ Levi Roots has got his music career back on track by releasing a new album ‘Rise Above’.

As absolute reggae fans, Cool Your Jets were so very happy to provide an awesome advertisement to help launch the new album.